Articles

How Should Cities Attract Businesses?

The transformation underway now, however, will be fundamentally different than the digital revolution in many ways. First of all, rather than being centered around one technology

Strategy

Apr 29, 2025

Big Companies Shouldn't Try to Act Like Startups.

The aviation industry is dominated by big companies. With a typical airliner costing tens of millions of dollars, there's not much room for rapid prototyping.

Strategy

Apr 29, 2025

If You Want to Change the World, First Transform Your Organization.

What McChrystal realized was that if his forces were going to defeat a network, they had to become a network and he set out to build connections within his organization to improve trust and interoperability

Strategy

Apr 29, 2025

Evolving a Certainty-Driven Culture

the best innovation leaders make two important decisions about themselves: they drop the craving for absolute certainty in innovation decision-making (experimentation data helps here), and they dissolve their need to be seen as the ultimate expert in a particular field

Strategy

Apr 29, 2025

The Trend to Facebook Referrals Is a Risk to Google Search

The words "search" and "Google" are practically synonymous.

Strategy

Apr 29, 2025

If You Want to Drive Truly Transformational Change, Avoid These 4 Myths

Strategy

Apr 29, 2025