The process next moves to Testing Inquiry, where we postulate hypotheses and test these against our observations and insights.
This transformative potential was one of the drivers behind writing ‘Building a Culture of Innovation’ with my co-authors, Derek Bishop and Jo Geraghty.
So why title this article cautious innovation; surely caution and agility don’t sit easily together.
hang on, haven’t we just described the essential elements of a Next Generation Innovation Culture?
Building an innovation culture does take determination but if the reward is increased productivity and a future proof business then the results easily outweigh the effort.
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