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Starbucks founding CEO Howard Schultz returned to the top job in January, 2008, promising to get out of distractions such as music production, movie production, internet sales, grocery products, liquor products and even in-store food sales in order to return the company to its "core" coffee business
Businesses can now weave social graphs of their own through the creation of social presences within the communities where customers, prospects and those who influence them, are actively sharing, consuming, and seeking relevant content and information.
Computers followed a similar path. Digital technology had been around for decades when IBM launched the PC in 1981, yet it wouldn't be till the late 90s that we first started to see an impact on productivity.
"The fox," Berlin wrote, "knows many things, but the hedgehog knows one big thing." Collins then devotes an entire chapter to explaining why hedgehogs perform better than foxes.
The philosopher Martin Heidegger argued that technological advancement is a process of revealing and building. Scientists reveal new phenomena through exploration and experiment and then later engineers figure out how to channel these phenomena to some specific use
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