The equity of the brand – and the category – was sold up river and now every circuit of the business is plugged into the losing game
The future has to be envisioned and designed (art), not analyzed and proven (science).
The key learning is that you realize your strengths and blind spots in areas where people capital can be integral for success.
The same thing happens with several product managers in a row—the concepts keep being tested, paraded in front of retailers or channel partners with fanfare and are met with interest
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