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Strategy

Articles
Accelerate Growth Through Strategic Integration Of Research During The Innovation Process

Accelerate Growth Through Strategic Integration Of Research During The Innovation Process

Michael Graber

The Fresh Step team pushed back at first at this method. There was fear of the unknown, no proof that it would work, and questions about the output.

Strategy
Strategy
Apr 29, 2025
Why Relationships Are Essential To Research

Why Relationships Are Essential To Research

Mick Simonelli

The tangible impact of deep relationships

Strategy
Strategy
Apr 29, 2025
Tethering The Void Between Moonshot Ideas And Customer Connection

Tethering The Void Between Moonshot Ideas And Customer Connection

Michael Graber

Technology runs far ahead of the customer—and the sweet spot is relevance and shape-shifting technology.

Strategy
Strategy
Apr 29, 2025
THE REAL BENEFIT OF DESIGN THINKING

THE REAL BENEFIT OF DESIGN THINKING

Michael Graber

The concepts get humanized. The people are respected for who and what they are

Strategy
Strategy
Apr 29, 2025
FOR WHOM DO YOU CREATE NEW PRODUCTS?

FOR WHOM DO YOU CREATE NEW PRODUCTS?

Michael Graber

The trick: find people from whom you can solve problems. Then, get to know them deeply

Strategy
Strategy
Apr 29, 2025

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