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Strategy

Articles
The Highly Effective, Counterintuitive Way to Stumble Upon Your Next Brilliant Idea

The Highly Effective, Counterintuitive Way to Stumble Upon Your Next Brilliant Idea

Stephen Shapiro

The "bad idea" concept doesn't just apply to complex technical problems like health and space travel. Imagine you are looking to sell more raisins.

Strategy
Strategy
Apr 29, 2025
How to Turn a Left-Brained Workforce into a Creative Machine

How to Turn a Left-Brained Workforce into a Creative Machine

Stephen Shapiro

The managers were then broken into teams to solve a given problem. Each team was composed of two groups: the "designers" who had to work out a solution to the problem, and the "builders" who were charged with making it wor

Strategy
Strategy
Apr 29, 2025
When to Follow 'Best Practices'--and When to Ignore Them

When to Follow 'Best Practices'--and When to Ignore Them

Stephen Shapiro

the five best practices that nearly all successful people have in common. I printed these practices on a sheet of paper and invited 10 successful people in the audience to join me onstage.

Strategy
Strategy
Apr 29, 2025
Why Thinking Outside of the Box Can Actually Reduce Your Creativity

Why Thinking Outside of the Box Can Actually Reduce Your Creativity

Stephen Shapiro

The issue is not the expansiveness of your thinking. You are looking in the wrong place.

Strategy
Strategy
Apr 29, 2025
Why You're Missing an Opportunity for Innovation--and It's Huge

Why You're Missing an Opportunity for Innovation--and It's Huge

Stephen Shapiro

Innovation is a process that starts with an important problem or opportunity and ends with something that adds value. It is not just about how many ideas you come up with, which is often equated with creativity.

Strategy
Strategy
Apr 29, 2025

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