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Strategy

Articles
10 Easy Steps for Writing and Publishing a Book in 2 Weeks

10 Easy Steps for Writing and Publishing a Book in 2 Weeks

Stephen Shapiro

What if you could conceive a book, write the book, and have physical copies in your hand in just two weeks? And what if it cost you nothing (other than the cost of the books)? I did this for my first self-published book. Here's how I did it, in 10 easy steps.

Strategy
Strategy
Apr 29, 2025
To Sell Your Product, Stop Trying to Sell Your Product

To Sell Your Product, Stop Trying to Sell Your Product

Stephen Shapiro

"What's the best way to sell innovation?" This was a question I was recently asked by a client

Strategy
Strategy
Apr 29, 2025
Four Free Hacks to Make Your Travel More Comfortable

Four Free Hacks to Make Your Travel More Comfortable

Stephen Shapiro

I am on the road nearly 200 days a year. With over 30 years of travel under my belt, I've discovered many simple and free ways to make your travel more enjoyable. Here are my four favorites. I hope you like them as they've made my life a lot better

Strategy
Strategy
Apr 29, 2025
Don't Build Your Network; Nurture It

Don't Build Your Network; Nurture It

Stephen Shapiro

The objective in each case was to expand my network, increase traffic to my website, build my mailing list, and raise awareness of my brand and services.

Strategy
Strategy
Apr 29, 2025
The Highly Effective, Counterintuitive Way to Stumble Upon Your Next Brilliant Idea

The Highly Effective, Counterintuitive Way to Stumble Upon Your Next Brilliant Idea

Stephen Shapiro

The "bad idea" concept doesn't just apply to complex technical problems like health and space travel. Imagine you are looking to sell more raisins.

Strategy
Strategy
Apr 29, 2025

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