Steve Jobs wouldn’t be hired today because companies avoid innovators out of fear of disruption, despite their role in driving growth.
Ignoring market shifts and focusing solely on current products risks growth; trend and scenario planning are essential for innovation.
Most companies neglect scenario planning, but leveraging trends to predict innovations and disruptions can enhance growth and shareholder value.
Today's top businesses thrive by embracing disruption through innovation, trends, and scenario planning—think Facebook, Netflix, Amazon.
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