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Innovation
Apr 29, 2025
Identify market disruptions to innovate what customers really want so you can grow
Ignoring market shifts and focusing solely on current products risks growth; trend and scenario planning are essential for innovation.
Focusing on current customers and products will cause you to miss market changes, and lead to big business disruptions. To succeed you must do trend planning, and scenario planning, to look at innovations that will allow your growth strategy to create more value
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