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the marketplace has significantly shifted since the Tribune became an industry leader. Such Defend & Extend tactics will not create value for investors, and shows a much greater probability of significantly weakening a company already under attack from "new media" Challengers.
the number of classes on business ethics has skyrocketed, and the number of articles on the same topic has grown geometrically.
The world moves quickly, and it takes precious little time for a company to falter and fail. Take for example Sun Microsystems.
The Challenge at Pfizer is the same malady affecting several other big pharma companies.
The audience members had a fast, positive, visceral favorable reaction to the ideas that Defended & Extended existing behavior.
The largest western food chain in China is KFC (remember that the next time someone says Asian bird flu is a detraction to their sales), with about 3x the number of units McDonald’s has.
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