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Management must adapt to disruptions. GM's failure shows execution alone isn't enough; innovation is key.
Despite recent struggles, GE and Intel's new joint venture in home health signals promising future growth.
GM and Segway's Puma lacks disruptive impact and market clarity, unlike Apple's transformative iPod.
Amazon's launch of Kindle exemplifies effective innovation strategy: bold claims, selective distribution, targeted pricing, and iterative learning.
White Space projects are crucial for growth. If they fail, exit wisely, as GE did with airport security.
CEOs must foster innovation to adapt to market shifts, as Bezos did with the Kindle.
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