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“when your why is big enough you will find your how.”
“the understanding of a specific cause and effect in a specific context”.
The process next moves to Testing Inquiry, where we postulate hypotheses and test these against our observations and insights.
This transformative potential was one of the drivers behind writing ‘Building a Culture of Innovation’ with my co-authors, Derek Bishop and Jo Geraghty.
So why title this article cautious innovation; surely caution and agility don’t sit easily together.
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