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To remain a healthy business you have to constantly enter new markets.
Microsoft has 2 product lines that make up almost all its sales and profits. Operating systems for PCs (Windows 7) and office automation software for businesses (Office 2010).
The further you move from your “core” the less likely you will succeed.
The tendency is to think change will happen slowly. It doesn’t. When markets shift it happens quickly. Much more quickly than the entrenched competitor expects.
Apple pioneered much of the personal computer business, and led the innovation curve for years with its implementation of the mouse and on-screen graphics.
the founder of modern medicine – Galen – didn’t understand the circulatory system. So he thought blood was oxygenated by invisible pores.
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