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Where bold ideas meet real-world impact—from intrapreneurship to investment, and everything in between.

Wrong Assumptions Create Lousy Outcomes – Sony, Mcdonald’s, Radio Shack, Sears
Leadership
Leadership
Apr 29, 2025

Wrong Assumptions Create Lousy Outcomes – Sony, Mcdonald’s, Radio Shack, Sears

Adam Hartung
Read more
Innovation Matters; or Why You Care More About Apple Than Kraft
Apr 29, 2025

Innovation Matters; or Why You Care More About Apple Than Kraft

Adam Hartung
Innovation
Innovation
Yes, Even You Can Innovate to Grow – Learn From Skanska
Apr 29, 2025

Yes, Even You Can Innovate to Grow – Learn From Skanska

Adam Hartung
Innovation
Innovation

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Latest Articles

Microsoft’s Dismal Future

Microsoft’s Dismal Future

Adam Hartung

Microsoft is a very likely candidate to follow Silicon Graphics. Sun Microsystems, DEC and a host of other formerly great technology companies into the history books.

Leadership
Leadership
Apr 29, 2025
More Microsoft in the Soup – Harvard Business Review Getting It Wrong!

More Microsoft in the Soup – Harvard Business Review Getting It Wrong!

Adam Hartung

The Forbes column didn't debate whether Microsoft was likely to remain dominant in PC operating systems – that is a foregone conclusion.

Leadership
Leadership
Apr 29, 2025
What Business Are You in? Overcoming Identity – Apple & Hewlett Packard (Hp)

What Business Are You in? Overcoming Identity – Apple & Hewlett Packard (Hp)

Adam Hartung

 HP started as an instrumentation company, making electronic tools, such as oscilliscopes, for engineers.

Leadership
Leadership
Apr 29, 2025
Cry or Take Action – Huffington Post, Wall Street Journal, La Times, Ny Times, Washington Post

Cry or Take Action – Huffington Post, Wall Street Journal, La Times, Ny Times, Washington Post

Adam Hartung

In 2006 the CFO at LATimes told me he couldn't divert more resources to his web department.

Leadership
Leadership
Apr 29, 2025
The Cost of Defend & Extend – Microsoft, Apple, Google, Ibm, Cisco, Dell, Hp

The Cost of Defend & Extend – Microsoft, Apple, Google, Ibm, Cisco, Dell, Hp

Adam Hartung

The breakthrough is done, and the investments on variations, derivatives and enhancements are "engineering" as opposed to "science" so the development is supposedly more easily planned, the costs better understood and the returns more predictable.

Leadership
Leadership
Apr 29, 2025
Of Goats and Heroes – Sara Lee’s Barnes and Apple’s Job

Of Goats and Heroes – Sara Lee’s Barnes and Apple’s Job

Adam Hartung

 The company has tried to "milk" its aged brands, hoping to get more profits out of products that were much more exciting to customers in 1970 than 2010.

Leadership
Leadership
Apr 29, 2025

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