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The good professor's point of view was that he observed a lot of companies that were efficient which didn't survive, and several not all that efficient that did survive.
Apple became much more as it succeeded with the iPod, iTunes and iPhone. But many analysts, business news pundits and investors wanted all the credit to go to CEO Steve Jobs.
"The trouble with brands," brand value isn't what it was cracked up to be. Using a boatload of data, this academic tome says that brand
the new CEO appears to have stepped in and made significant changes in the organization structure, as well as the product line-up at Chrysler.
The marketplace has been shifting dramatically since 2001. In everything from manufacturing to financial services to commodities.
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