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Articles
A Company re-imagined to create Joy

A Company re-imagined to create Joy

Gabor George Burt

The Mondelēz name, adopted in 2012, came from the input of Kraft Foods employees at the time,

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Apr 29, 2025
Sit, sip your cappuccino, and await your rush of creativity!

Sit, sip your cappuccino, and await your rush of creativity!

Gabor George Burt

Starbucks is an exemplary market innovator without actually invent anything new.

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Practice
Apr 29, 2025
Slingshot Basics: The Opossum Test

Slingshot Basics: The Opossum Test

Gabor George Burt

Would you say that your business is like an opossum? Why do I ask? Opossums are rather ingenious animals.

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Practice
Apr 29, 2025
Starbucks Re-Imagined

Starbucks Re-Imagined

Gabor George Burt

Starbucks has opened its first new type of space designed to deliver an immersive, high-end coffee indulgence experience.

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Practice
Apr 29, 2025
Are you in the business of customer experiences?

Are you in the business of customer experiences?

Gabor George Burt

Are you continuously re-thinking, re-shaping the definition of what business you are in?

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Practice
Apr 29, 2025

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