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Leadership

Articles
You Gotta Move Beyond Your “base” – Expand Beyond Your “brand”

You Gotta Move Beyond Your “base” – Expand Beyond Your “brand”

Adam Hartung

"The trouble with brands," brand value isn't what it was cracked up to be. Using a boatload of data, this academic tome says that brand

Leadership
Leadership
Apr 29, 2025
What’s the Future for Chrysler? Fiat?

What’s the Future for Chrysler? Fiat?

Adam Hartung

the new CEO appears to have stepped in and made significant changes in the organization structure, as well as the product line-up at Chrysler.

Leadership
Leadership
Apr 29, 2025
Big Bankruptcies From Big Market Shifts – Gm, Lehman, Wamu, Worldcom, Enron, Etc.

Big Bankruptcies From Big Market Shifts – Gm, Lehman, Wamu, Worldcom, Enron, Etc.

Adam Hartung

The marketplace has been shifting dramatically since 2001. In everything from manufacturing to financial services to commodities.

Leadership
Leadership
Apr 29, 2025
When You’re Hot You’re Hot – When You’re Not You’re Not — Starbucks & Dell

When You’re Hot You’re Hot – When You’re Not You’re Not — Starbucks & Dell

Adam Hartung

 The company's "return to basics" program has made it overly sensitive to retail coffee prices, while robbing the company of its highly desired cache.

Leadership
Leadership
Apr 29, 2025
The Problem With Hedgehogs – Dassault & Cessna Vs. Tatav

The Problem With Hedgehogs – Dassault & Cessna Vs. Tatav

Adam Hartung

the company has laid off 42% of its workforce and discountinued development of its newest jet aircraft.

Leadership
Leadership
Apr 29, 2025

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