most businesses don't do enough scenario planning either. Instead, they simply plan for the future to be mostly like the past.
Walgreens has been a marvel at opening new stores.
forecasting doesn't help managers much at all – unless we can expect things in the future to be mostly like the past. And after 2008 – who would think that's very likely?
In business, the best time to attack your competitor is when they are ignoring you and focusing on themselves.
Long term successful companies Disrupt their Lock-ins – those behaviors, decision-making practices and policies that keep the company doing what it always did.
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