GM hit a growth stall in the 1970s. Since then the company has steadily lost market share while watching profitability deteriorate to nothing.
The market capitalization for Cisco has plunged some 40% the last year, and over 55% since peaking in late 2007.
In 2000, Apple could have chosen to keep pouring money into the Mac.
Company performance today has much more to do with whether the company’s products and services are aligned with trends, and market shifts created by trends, than the overall economy.
Investing in trends has a much, much higher probability of making good returns than investing in things that are not on major trends.
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