What is required, as I said earlier, is a Disruption. Kraft must stop viewing itself as being self-satisfied, and realize there are external Challenges to its brands and its business.
What ITW does is consistently grow, and consistently make more money.
Honda eschewed the commonly held notions of "core market" and "core customer".
Motorola is up over 30% in market value. Sara Lee is down more than 30% in market value.
Most people would think of Motorola as a cell phone manufacturer. And there is no doubt that is their largest business.
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