Apple's success demonstrates the power of acting on trends rather than relying only on past data.
Invest in big trends like social media, and Facebook is a strong long-term growth choice.
A strong technical foundation and effective knowledge management are essential for successfully executing disruptive innovations.
Tesla is poised to succeed by capitalizing on trends that favor direct-to-consumer sales and challenging outdated dealer regulations, much like how Apple transformed retail with its own stores.
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