High R&D spending doesn't guarantee innovation; real innovators invest in disruptive, lateral opportunities.
Steve Jobs and Jeff Bezos achieved extraordinary success by aligning with trends, creating transformative products, and outpacing traditional competitors.
Netflix's bold shift to streaming, even at the cost of its DVD business, propelled it to market leadership and a major stock turnaround.
Oreo’s quick tweet during the Super Bowl blackout outperformed costly traditional ads, highlighting the power of real-time social media engagement.
Dell's focus on execution over innovation led to its decline, making privatization a last-ditch effort to save the company amid a market shift to mobile and cloud services.
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