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Innovation

Articles
Change How You Do Market Research – New Book “remote Research”

Change How You Do Market Research – New Book “remote Research”

Adam Hartung

Traditional market research often fails to predict success because it relies on unreliable customer feedback. Real insights come from observing actual behavior, not hypothetical responses.

Innovation
Innovation
Apr 29, 2025
Looking for Winners – Dell

Looking for Winners – Dell

Adam Hartung

Dell's shift from declining PCs to growth markets like mobile and cloud is promising despite short-term profit dips.

Innovation
Innovation
Apr 29, 2025
Keep Moving Forward – Microsoft, Apple, Google, Rim, Hearst

Keep Moving Forward – Microsoft, Apple, Google, Rim, Hearst

Adam Hartung

Companies that defend old markets, like Microsoft and Palm, lose share; innovators like Apple thrive.

Innovation
Innovation
Apr 29, 2025
Pitching Vs. Listening – General Motors (Gm) and Segway

Pitching Vs. Listening – General Motors (Gm) and Segway

Adam Hartung

GM and Segway's new EN-V faces challenges due to a flawed development process. Without market input, success is uncertain.

Innovation
Innovation
Apr 29, 2025
What You Don’t Know Can Kill You – Facebook, Twitter, Ipad, Kindle

What You Don’t Know Can Kill You – Facebook, Twitter, Ipad, Kindle

Adam Hartung

Nancy Munro highlights how outdated tech can hinder success and emphasizes the need for innovation.

Innovation
Innovation
Apr 29, 2025

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