White Space projects are crucial for growth. If they fail, exit wisely, as GE did with airport security.
CEOs must foster innovation to adapt to market shifts, as Bezos did with the Kindle.
Recessions reward innovation over cost-cutting. Tesla and Morgan Aircraft thrive by meeting new demands.
The recession’s deep impact shows traditional methods fail; innovation and new products are essential.
Honda's new CEO, with an R&D background, emphasizes innovation to address market shifts, unlike GM's approach of sticking to old methods and leadership.
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