. When the price became so high that Americans truly started investing in alternative fuel sources they quickly lowered the price.
Apple's success is tied to Steve Jobs' leadership, but long-term sustainability requires institutionalizing self-disruption beyond a single leader.
Dell's attempt to compete with Apple's iTunes will likely fail due to its entrenched Lock-ins.
Google’s Chrome launch shows its commitment to innovation, disrupting Microsoft’s dominance and embracing new markets.
Coca-Cola's acquisition of China's largest juice company lacks innovation, merely extending existing strategies without disrupting market norms.
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