Turning Customers into Fans

If you want to capture and retain the attention of your customers, you need to establish an emotional bond with them.  Your mission therefore should be to turn customers into fans. To do this, you must go well beyond simply satisfying them, and aim to do one or more of the following:

• Amaze
• Astonish
• Amuse
• Charm
• Delight
• Excite
• Entice
• Intoxicate
• Surprise
• Thrill

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