Time for a little repackaging

There is an exciting shortcut to becoming market driving: you don’t necessarily have to invent something completely new; instead you can repackage already existing components in a meaningful, new way.

See how the former CMO of NetJets, which was a Blue Ocean Strategy case study, is applying this exciting shortcut. He is market driving by repositioning the classic time share model in a way that creates new value for connoisseurs of luxury timepieces.

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