Strategy
Strategy
Apr 29, 2025

Stay Creative, Stay Shooting

The reason I always keep my gear close to me is i often shoot stuff for myself

One of the big ad agencies asked me the other day if we are able to shoot from home and I told them absolutely. We have everything here all the gear to props, backgrounds and that my wife is a food stylist. We shot these drinks recently here and we have shot TV ads here, I have shot Tesco TV ads here, work for Bord Bia here, Lidl here. So we’re still doing Food Photography and product Photography.

The reason I always keep my gear close to me is i often shoot stuff for myself, and i found that when i left my gear in a studio, i never had it close to me when i needed it or when the inspiration came to shoot something.

The recent social distancing has freed me up , i don’t have to go for meetings or shoots, I have been busy developing my workshops and, in a month, or two I will be launching some courses, based on the idea that we teach the things other colleges don’t teach. if you have an idea for a course that no one is teaching, we have the platform and skills to develop it into an online course for you.

My Mindful Photography course due to be held at end of May at Castletown house is still on, Sat 23rd May and Sun 24th May at the moment.

Michael O'Toole

Michael O'Toole

Vice President of Services - Brightidea

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