Nomophobia: Fear of Being Phoneless

Image your worst nightmare coming true: You wake up one morning and you can’t immediately locate your smartphone. How could you possibly get anything done?  How could you possibly survive such a calamity?

Nomophobia is the term coined to describe the deep anxiety people feel when they are separated from their handheld device.  A new study finds that nomophobia is on the rise, as people “form closer bonds with smartphones and view them as an extension of themselves”.  Wow! How much more indispensable can an offering be, than to spawn a new expression just to describe the panic people feel when they are without it? Taking that thought further, what would it take to transform your product or service into an offering that sparks similarly intense customer dependency?

‍