New Metaphors

As we move into the new millennium, we’re also moving into new models of organization–interdependent, networked, organic. This change will call for different metaphors than those we’re used to, which are dominated by machine references and war words. I think women will have a lot to say in creating these new metaphors.

Check out Kirsten Osolind’s website. Kirsten offers marketing services to women-owned businesses. I find the metaphors in the cycle shown on the “process” page to be very different from those you’d normally find in business. Quite organic.

Checking out her reinvention model, you will find some steps that are usually ignored, like getting real by discussing the undiscussable. However, what isn’t evident is a step to disrupt the current mind-sets and organizational lock-in to create the space for innovation. I wonder how she addresses that?

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