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Innovation
Apr 29, 2025
Microsoft – missing trends, ignoring disruptive mobile innovations caused stagnation
Microsoft's focus on PCs and lack of mobile trend planning led to missed growth opportunities.
Microsoft’s strategy to keep investing in PC operating systems even as growth slowed caused them to miss the tech disruption to mobile. Insufficient trend planning, and a lack of scenaro planning about what might happen, caused Microsoft to lose a generation of growth
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