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Value creation comes from 1 thing – revenue growth. Not cost reduction, nor optimization. And revenue growth comes from looking externally, at market trends. You must innovate your products, existing and disruptive, in order to meet emerging needs based on trends. You must invest your resources not in defending your old products, but instead in new technologies, new markets. To “invest in what you know” successfully you must know TRENDS. Adam Hartung’s mission is to help you analyze trends, define new markets and invest in innovation for profitable growth. Wisconsin Manufacturing Extension Partnership (WMEP) Innovation workshop 2013.
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