Help Desk: The Innovation Shortcut in Action

In my previous blog, I gave a comic illustration of the innovation shortcut logic.  But how about an inspirational, real-life example of its application?  I have just the one for you:  The Help Desk, from India.

It is a perfect example, because it makes use of an ordinary, low cost, discarded item in a deceptively simple new way to create value.  In the process, the Help Desk not only recycles waste into a marketable product, but also drives important social benefits by aiding the education of children in impoverished, rural areas.

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